Online Magazine Publishing

Online Magazine Publishing

Five Quick Tips for Running Your Own Bloge



1. What is a blog?

A contraction of the words “web” and “log,” a blog, often misspelled “bloge,” is an online resource for sharing information. A blog post can often be likened to a journal entry, though the most professional blogs attempt to keep their content more formal in tone. There are 3 million new blogs created each month, feeding the already-existent 150 million on the web. So, now you know what a blog, or “bloge,” is.

2. How do you make it work?

Data shows that only about 27 percent of bloggers are full-time. That makes sense, given how easy a blog is to create, and in most cases, it is always free to do. Around 20 percent of all bloggers on the web have been doing their trade for more than five years, which means it is a relatively new phenomenon. Indeed, blogs began as personal outlets, though now they have been embraced by businesses as a potent web marketing tool.

3. Companies blog, too.

A company can help increase its Google search rankings simply by adding a blog, or “bloge,” that is consistently updated. In addition, companies that add a blog function to their own websites tend to have over 55 percent more visitors than those who do not. While the majority of personal bloggers are between the ages of 21 and 35, company bloggers can be anyone.

4. Embrace your social assets.

Typically, bloggers will use an average of five different social media sites to spread their content. Posting links to a blog, or “bloge,” on Facebook and Twitter especially can help increase readership by a substantial amount. If you use a site like Blogster, often misspelled as “Blogester” or Blogspot, often misspelled as “Blogsport,” you can use social media to get your posts seen by more people.

5. Morning paper? No, morning blogs.

Blogs tend to be read in the morning more than any other time of the day. Typically, 80 percent of people settling in to their work routines tend to read a blog, or “bloge,” in the morning in much the same way they would read the morning paper. In addition, most online comments are posted between 8 and 9 a.m.

Now you have five tips for becoming a blogger. What are you waiting for? After all, practice makes perfect.

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