Online Magazine Publishing

Online Magazine Publishing

7 Popular Law Firm Marketing Trends to Try for the Upcoming Year


Running a successful law firm today requires more than the ability to practice law. When you want to maintain your ability to attract and retain clients for an extended period of time, you will need to learn some of the most popular law firm marketing trends that are used in the industry. Becoming familiar with some of the most valuable law firm marketing trends today is a way for you to establish a professional reputation for yourself while maximizing your reach, both online and throughout your local community, regardless of the area of law you intend to practice in.

1. Create an Online Presence With a Content Strategy

When it comes to promoting legal marketing services that you provide, one of the biggest and most popular law firm marketing trends includes developing an online presence with a winning content strategy. Establishing an official website and a presence across multiple social media platforms that are relevant to your preferred area of law can go a long way in optimizing your ability to reach potential clients. Once you have a basic online presence, you can then begin implementing a content strategy.

Benefits of a Content Strategy

While the internet is ever-evolving with new websites, applications, and technologies each day, content is still considered king when it comes to attracting users to websites and for the purpose of SEO, or search engine optimization. If you want to establish a professional reputation as an attorney, you can do so by creating informative, unique, and useful information for prospective clients and online followers that will lend to your credibility and skills. Providing content that is difficult to locate anywhere else online will also help you stand out among your local and even international competition, depending on the type of clients you take on and represent.

Tips for Creating a Winning Law Firm Content Strategy

Developing a winning content strategy may require a bit of legwork and research when it comes to learning about local law offices near you and online competition. Study the blogs, social media presences, and pieces of content from legal officials and reputable figures in your own local community to see what is working for audiences that are similar to your own. Research keywords and stay updated with trends and news in the area of law you are practicing in order to keep those who are genuinely interested in your services informed at all times.

2. Use Social Media to Promote Probate Services

One of the most popular law firm marketing trends to keep in mind if you are working as a probate or family lawyer includes social media marketing. The use of social media marketing, also known as SMM, is widely known among most industries today, from traditional tech companies to expansive medical corporations. If you are representing family members and want to optimize your ability to reach them in their time of need, doing so is much easier with the use of various advertising tools on platforms such as Facebook.

Benefits of Using Social Media to Promote Local Legal Services

Choosing to use social media platforms such as Facebook to promote your law firm and the legal services you offer is a way for you to do so without going over budget. Platforms such as Facebook provide in-depth analytics and valuable insights into user engagement, followers, and any target demographic you are interested in reaching with the use of your social media pages and any digital campaigns you launch via Facebook itself. When you choose to use a social media advertising platform such as Facebook Ads, you can do so by designating specific age groups, genders, locations, and income levels to pinpoint the exact clients you intend to reach within a particular timeframe.

3. Focus on SEO Tactics as a Notary

For those who are working as public notaries or if you are building a reputation as an accident attorney, focusing on SEO tactics is a must. SEO, especially local SEO techniques, are some of the most common law firm marketing trends to keep in mind when you’re in the process of building and establishing a professional reputation for yourself online. Focusing on SEO tactics as a notary is a way for you to appeal to a local audience, especially when you are attempting to boost your ranking within Google search results.

Benefits of Focusing on SEO Tactics for Official Notary Professionals

If you’re a notary, knowing how to inform others of your ability is essential in order to maintain clients and work over an extended period of time. Unfortunately, spreading the word locally may not always be as easy as you initially think, especially if you live in a larger city or town. Using SEO tactics and focusing on local SEO techniques can help significantly boost your ranking online when those in your community begin searching for a local notary near them.

SEO Tips for Notary Professionals

When you are implementing SEO tactics into your website or for your online presence as a lawyer or when representing an entire law firm, you will want to get to know more about competing law firms by researching them by name with the use of search engines such as Google. Focusing on specific local keywords matters for those who are working as a notary, such as the name of your city, town, or even the county you work in. Compare competing notary listings within search results to determine which keywords you should focus on most.

4. Create Materials for Inbound Marketing Strategies

From working independently as a lawyer to offering local moving services, using inbound marketing strategies is one of the top law firm marketing trends to get to know more about before deploying a marketing strategy of your own. When it comes to promoting the type of services you intend to provide to your clients, using flyers, business cards, and brochures can help significantly in spreading the word about your law firm and your professional abilities as an independent attorney. Inbound marketing materials are materials used to provide insight into a company or business through members of the local community.

5. Take Advantage of Video Marketing

If you are working as a work injury compensation lawyer to represent clients who have recently experienced a workplace injury in any capacity, you may want to take advantage of video marketing. Video marketing is one of the most popular methods of sharing tips, tricks, and spreading the word about ideas, products, and services today. From sharing an uploaded video on your website, on a popular video community such as YouTube, or even across your own social media pages, there are many different ways to go about taking advantage of video marketing today as a lawyer or even when representing an entire law firm of your own.

Benefits of Video Marketing

One of the leading law firm marketing trends today includes video marketing, and for good reason. Video marketing provides a quick and easy way to showcase an idea, product, or service in a visual manner within seconds. With the use of colorful graphics, contrasting imagery, and attracting or relevant sounds, garnering the attention of a prospective clientele has never been easier than with the use of a winning video marketing strategy.

If you represent clients who have been injured in a workplace accident, you can also use video marketing to your advantage. Incorporating a video that encapsulates the emotional and physical strife that your client has gone through and the outcome of their case is a way to appeal to new potential clients in the future. Building a showcase of the clients you have represented in the past with success can go a long way in establishing a trusted and professional reputation for yourself as a lawyer and for your firm overall.

Video Marketing Tips for Law Firms

If you are just getting started with video marketing for the very first time, you may want to get to know more about the process by familiarizing yourself with some of the top tools, programs, and editing software solutions that are on the market today. Once you have a basic understanding of the type of video tools you will be working with, take some time to research and compare the videos of your local competing law firms in your area and independent lawyers who practice in similar areas of law. Comparing video marketing strategies and the presence of local law firms near you online is a great way to become comfortable developing a presence and reputation of your own with the right content and video marketing strategy.

When creating videos for your law firm, consider making a branded introduction that will represent your firm and the type of services you offer. Using a logo will help establish a reputation while solidifying a name for your law firm or yourself as an independent lawyer. Keep your videos as short and sweet as possible, especially when you are starting out, to captivate your intended audience as long as you can when promoting your services and professional legal abilities.

Advantages of Using Video Media

Using video media to promote law services is a way to do so whether you prefer to update your website, blog, or even your social media pages with different videos that represent your law firm. Because video media is the most popular format of media used online today, it is much easier to maximize your reach and ability to appeal to a wider audience with the right type of video marketing in place. Catching the eye of prospective clients is much easier to do with video media than with traditional text posts, photos, or even animated graphics.

6. Create Virtual Tours and Walkthroughs

If you are an attorney who represents a commercial property that is for sale or if you want to showcase different locations you are representing, you can do so by integrating virtual tours and walkthroughs on your own official website. Virtual tours are not only interactive and engaging, but they can also be accessed from any location or device with a wireless internet connection, including the smartphone of prospective clients or buyers, depending on the area of law you are practicing. Using virtual tours and walkthroughs of properties can also act as a standout feature if you are competing against other local lawyers and law firms in your city or region.

Creating online communities for walkthroughs and tours can also help gather feedback. For websites with membership options and the ability to register as a user, you can also include an account updater, password reset request button, and a method to contact you directly in order to stay in touch with those who have a genuine interest in what you have to provide. Membership registration websites can help collect data, get to know more about your visitors, and they provide a platform for increased and ongoing engagement with those who may have a genuine interest in requesting your legal services at some point in the future.

7. Eco-Friendly Branding Opportunities

Whether you’re an environmental lawyer or own your very own lawn maintenance service, eco-friendly branding opportunities are more popular than ever when it comes to trends today. If you are seeking law firm marketing trends that are useful when it comes to appealing to a niche audience of clients who live sustainably or who are activists for the environment, consider how eco-friendly your own business operation is at the time. Investing in alternative supply management solutions, recyclable packaging solutions, or even eco-friendly appliances in the workplace can go a long way in establishing a reputation as an eco-friendly law firm and brand.

When it comes to choosing the right law firm marketing trends for you, it’s important to familiarize yourself with all areas of marketing beforehand. The more immersed you are in the world of digital marketing, the easier it will be for you to establish a reputation that works for you and the type of legal services you intend to offer. Keeping up with the latest law firm marketing trends at all times will help you stay ahead of the curve when promoting services, assisting clients, or launching digital and local campaigns to promote your abilities as an attorney to local residents near you.

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