Online Magazine Publishing

Online Magazine Publishing

What is Pay Per Click Advertising?


If you have never heard of pay per click advertising, or you aren’t sure what it entails, this article will serve as your informant. Pay per click, or PPC, is a type of marketing in which you pay for every click on one of your ads. To see what pay per click advertising looks like, a simple Google search will show you.

Video Source

Ads are marked as sponsored at the top of search results. Paying to have your business at the top of search results makes a searcher more apt to click on your website. Read below to learn more about what pay per click advertising entails.

Importance of Pay Per Click Advertising

PPC marketing can attract new customers to your business. Not only that, but it will show you as a top result for common searches to existing customers. According to WebFX, PPC campaigns are growing among small to mid-sized businesses, with 65% having a PPC campaign. Making your brand visible to specific audiences can grow your business.

Drive Fast Results

You can start driving traffic the same day you start your PPC campaign. Due to the nature of the advertising, there is no wait time for page one search results. You are paying to be at the top of searches. This encourages clicks and conversions for your business.

You don’t have to do this alone. PPC management services are available to ensure the best results. Contact your local digital marketing agency for more information!


Leave a Reply