Businesses are always trying to find new ways to get ahead of the competition. With traditional avenues becoming less and less effective, more and more businesses are turning to the internet it order to find a new way to get a competitive advantage. While the internet has many possibilities, businesses can often make mistakes. These often mean that they are unable to fully harness the power of the web. One of the most common mistakes is thinking that simply having a website is enough to take advantage of everything the internet offers. While having a website is important, they are…