The world of business today is full of fierce competition. For every good or service that a person could possibly want, there is seemingly an abundance of businesses that offer exactly that. This is likely considered to be a benefit to the consumer, as they have many options and can choose the business that they feel best suits their needs. But for each of the businesses, this may be a major disadvantage because it creates a major obstacle in their path to success. Exposure and standing out are the keys to success in business, but these achievements are not so…