In the past twenty years, the internet has gone from being something that connected only a few people to connecting the world. It’s hard to recall what our lives were like without the internet and it’s hard to imagine our lives without the internet now. It seems like everyone is connected. Just look around you. It’s how we use our computers, how we work, it’s on our phones and our music players. Restaurants and cafes that boast of having WiFi have a more loyal and more common clientele than those who do not offer it. It’s becoming uncertain if we even know how to communicate without the internet.
With this growth and connectivity, we find it both harder and easier to keep abreast of our general interests. While we had focus before the rise of the internet, our field of interests has grown. With a few quick keystrokes we can learn anything about everything. One of the most popular ways to stay focused, however, has become RSS syndication. With an RSS subscription to our favourite news sites and blogs, we can receive up the minute updates that keep us informed and interested. Regardless of where you are, you can access your favored RSS feeds with RSS sites supporting a wide variety of platforms that include, laptops, desktops, smartphones, tablets, iPods and netbooks.
With such a vast network of syndication, it’s no surprise that RSS feeds are doing more than connecting people to the information they desire. They are increasing the visibility of blogs and other websites. With the increased traffic, search engine rankings increase. This is a huge benefit for small businesses who maintain blogs and for freelancers. Not only are you promoting what interests you by attaching a RSS feed to your personal webspace, but you’re increasing your own traffic. The introduction of RSS has been one of the most singularly beneficial tools towards social networking without being an obvious play at it like Facebook or Myspace.
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