From sea to shining sea, search engine optimization, or SEO, have become a fundamental part to basic business plans. The reason for this is largely due to the expansion of online marketing practices. However, there is a cause that is closer to home for all businesses. The truth is that attraction to search engine optimization is not only the product of an expanding online market, but rather SEO is more cost effective than other options. Understanding why SEO is a better fit for your business necessitates at least a quick understanding of what makes SEO work. So here are those…