Dental website design has come a long way since Google showed up as the preferred search engine. In 1998, the Google doodle was started as an inside joke depicting the Burning Man festival. These days your Google rankings can represent significant traffic increases and potential sales opportunities. With a fine tuned dental marketing system, your site rankings can move up on Google or any of the other search engines.
A good rule of thumb is that about 75 percent of internet search users never get past the initial page of search results. This means that you are most effective when your dental website design or service is represented early in the search results. Typically you can employ dental SEO methods to move your website up in the rankings. Alternately you can use PPC, or pay per click ads, to provide a front page presence in the search engines.
Getting your dentist marketing site optimized for search engine results relies on a couple of different strategies. First, you want to insure that you have relevant content and information well positioned throughout your site. Are visitors finding what they are looking for? Having relevant content for various search queries is key to generating additional traffic from search engine users. For example, do new dental patients find enough to visit your practice?
In addition to providing good content on your site, you can influence visitors by providing external content that later drives users to your main site. Following the prospective patient model, you can put together a new patient marketing system that provides follow up messaging to prospects until they schedule a visit and well after they have first come in to your office.
By introducing communications early, and developing an online relationship with them, you can begin to increase your reviews and comments on various third party sites. These reviews can serve as potential fodder to increase new patient visits and provide some social proof as to your practice expertise.
I always check reviews online before visiting any kind of new business or provider. It gives honest opinions that helps me decide who to use.